52nd Holdings Basic Identity Development
52nd Holdings Pty (Ltd).
REDTEN was approached through a referral to design a basic identity for a start-up insurance consultancy. 52nd Holdings Pty (Ltd) is a company that offers insurance related services. The logo needed to reflect sophistication and professionalism. It had to appear corporate as they deal with the public as well as business to business.
The final product reflected a simple yet sophisticated image. We made use of creative typography treatment to achieve the outcome of this identity.