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Rand Distillers Basic Identity Design


Rand Distillers Pty (Ltd).


REDTEN was approached through a referral to design a basic identity for a start-up insurance consultancy. 52nd Holdings Pty (Ltd) is a company that offers insurance related services. The logo needed to reflect sophistication and professionalism. It had to appear corporate as they deal with the public as well as business to business.


The final product was a logo resembling a strong, rigid and bold appearance. The logo graphic resembles roofing but could also be interpreted as a construction site. The logo was designed in such a way that it could be easily reproduced on clothing, vehicle branding and standard stationery.

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