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Smoke CI Company Culture Book


Smoke Customer Intelligence Pty (Ltd).


REDTEN was approached by SmokeCI to create a Company Culture Book which will reflect their internal culture and their dedication to their clients and the passion they each share for the customer service and experience industry. We were given an open brief to create a design that will interest the reader and captivate the audience.


The final product came in the form of a printed booklet consisting of 32 pages. A number of hand-drawn as well as computer illustrated images were used as well as a combination of Photoshop, typography and layout styles that resulted in a fun, creative booklet which the client used as part of their internal induction processes as well as a marketing tool.


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